The Detroit Pistons have officially named Grammy-nominated rapper Big Sean as their Creative Director of Global Experience, expanding his involvement with the NBA franchise and elevating his creative leadership role. The announcement highlights a deepening partnership between the Detroit-born artist and his hometown team, building on his previous work as Creative Director of Innovation to now influence how the Pistons connect with fans globally through culture, music, fashion, art and digital content.
Big Sean’s expanded title positions him to lead initiatives that go beyond traditional team activities, including global collaborations, storytelling efforts, merchandise projects and culturally-driven fan experiences that spotlight Detroit’s rich creative landscape. The role is designed to strengthen the Pistons’ brand relevance worldwide and intertwine basketball with broader cultural movements.
Since first joining the organization in a creative capacity, Big Sean has contributed to team merchandise design, community outreach and special events, and his elevated role now includes work that aims to elevate the Pistons’ cultural footprint across international markets. The Pistons organization has emphasized that this appointment reflects a strategic effort to blend sports with cultural engagement under Big Sean’s influence.
Big Sean has also remained active in Detroit through various community projects and partnerships, underscoring his ongoing commitment to the city alongside his expanded responsibilities with the Pistons.
