Taylor Swift’s film event opens in theaters October 3 through October 5, coinciding with the release of her 12th studio album, “The Life of a Showgirl”. The 89‑minute special presentation includes the world premiere of the music video for “The Fate of Ophelia,” behind‑the‑scenes footage of its production, lyric videos, and Swift’s personal reflections on the songs.
Ticket prices are set at $12 before booking fees, a deliberate nod to “The Life of a Showgirl” being her 12th album. AMC Theatres is handling distribution in all 540 of its U.S. locations, and the event will also roll out in theaters operated by Cinemark, Regal, and other chains. The experience is billed not as a traditional concert film, but as an immersive album release party in a theatrical setting.
Pre‑sales have already shown robust demand, with reports that in Europe the advance ticket sales for this event have outpaced those for the Eras Tour film’s launch. In the U.S., the event’s first day box office brought in approximately $15.8 million, placing it well ahead of other films this weekend and projecting a total weekend take nearing $30 million.
The film event is also being released internationally in more than 100 countries, with many locations debuting concurrently with the U.S. rollout from October 3 to October 5, and others on later dates to be announced. As of now, early audience reactions are overwhelmingly positive, with verified audience scores hovering in the 90‑plus percent range on platforms tracking audience sentiment. The theater event has also received an A+ Cinemascore from early ticket‑buyer feedback.
Because showtimes occur only during the three‑day window, no trailers are being played, and many theaters have reported adding extra showtimes to accommodate demand. In some cities, showings begin as early as 3 p.m. local time.
