Drake officially announced that “Iceman: Episode 3” would go live on Thursday night, September 4, at 9 p.m. ET on his YouTube channel. Shot during his four‑show stint in Milan, which concluded Tuesday, September 2, the installment arrives as Drake takes a few days off ahead of his next performances in Paris this coming Sunday.
The third episode follows the pattern set by the first two chapters of the Iceman livestream series, each imbued with a distinct color-coded theme that advances the narrative. Episode 1, the “blue” phase, culminated with the surprise debut of “What Did I Miss?” during a dramatic drive around Toronto. Episode 2, the “green” phase, took place in a drained pool in Manchester, introducing “Which One” featuring Central Cee amid lush green visuals and symbolic imagery.
Episode 3 ushers in the “red” phase—marked by ominous visuals like a red “STOP” light in an elevator, Drake crossing a red line, and a hint in the music: “We gotta light up the tower for this”. Fans speculate this could signal a major thematic turn or even the unveiling of a new song or reveal tied to the intense narrative arc Drake’s constructed.
Some theories float online that this episode might deliver the long‑teased “red button” moment—whether that be a diss track, revelations related to his legal battle with UMG, or deeper personal revelations. Yet commentary grounded in strategy suggests a more measured approach: a tease of power and control rather than explicit confrontation . Theories range from dramatic rollout to subtle leverage—some envision it as a show of narrative control rather than a destructive reveal.
To recap, “Iceman: Episode 3” is scheduled for September 4, 2025, at 9 p.m. ET on YouTube, entering the red phase of Drake’s cinematic campaign.
