Samuel L. Jackson Didn’t Understand Kendrick Lamar’s Halftime Show Until Dress Rehearsal
At Super Bowl LIX, Kendrick Lamar delivered a groundbreaking halftime performance that blurred the lines between music, theater, and political commentary. One of the most striking elements of the show was Samuel L. Jackson’s portrayal of Uncle Sam, a character that served as both a satirical figure and a narrative device throughout the performance.

🎭 Samuel L. Jackson as Uncle Sam
Jackson’s role was not merely an introduction; he was woven into the fabric of the performance, delivering lines that critiqued Lamar’s choices and the show’s direction. Dressed in a stylized version of the classic Uncle Sam attire, Jackson’s character would interject with comments like, “Too loud, too reckless, too ghetto,” challenging Lamar’s artistic decisions and, by extension, the expectations placed on Black artists in mainstream media .
🎤 Lamar’s Artistic Response
Rather than acquiescing to these critiques, Lamar used the interludes to assert his artistic vision. His performance included a mix of his recent hits and unreleased tracks, such as “Bodies,” and featured guest appearances from SZA and DJ Mustard. The show also included a performance of his diss track “Not Like Us,” aimed at rapper Drake, drawing a strong reaction from fans and marking a decisive moment in their ongoing feud .
🎬 Behind the Scenes
In a behind-the-scenes video shared by Lamar’s company, pgLang, fans got a glimpse of the rehearsal process. The footage showed Jackson perfecting his delivery of the lines, emphasizing the theatrical nature of the performance and the collaborative effort behind its execution .
🌐 Public Reaction
The performance garnered mixed reactions from the public. While some lauded the artistic ambition and political commentary, others found the show’s abstract elements challenging. The inclusion of Jackson’s Uncle Sam character, in particular, sparked discussions about the portrayal of American identity and the expectations placed on Black artists in mainstream platforms .
🔮 Looking Forward
Kendrick Lamar’s Super Bowl LIX halftime show stands as a testament to the evolving nature of live performances, where music, theater, and political discourse intersect. As artists continue to push boundaries, the expectations and interpretations of such performances will undoubtedly continue to evolve, reflecting the dynamic relationship between art and audience.